Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is an acronym that is necessary to learn in marketing.
Moving from step to step you lose some percent of prospects. This process is shown as "AIDA Inverted Triangle" figure. To improve AIDA Inverted Triangle sometimes it's recommend to split AIDA formula into two pair of promotional steps: 1) Attention + Interest 2) Desire + Action [2]
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How To
HowTo Suggestions about AIDA steps: For Classified Advertising: [3] General Suggestions: [4]
Media
Quote: "A-I-D-A. Attention, interest, decision, action." — Blake (Alec Baldwin Baldwin first gained recognition through television for his work in the soap opera Knots Landing, which aired on CBS from 1984 to 1986. He has since played both leading and supporting roles in films such as Beetlejuice , The Hunt for Red October (1990), The Aviator (2004) and The Departed (2006). His performance in the 2003 film The Cooler), Glengarry Glen Ross Glengarry Glen Ross is a 1982 play written by David Mamet. The play shows parts of two days in the lives of four desperate Chicago real estate agents who are prepared to engage in any number of unethical, illegal acts—from lies and flattery to bribery, threats, intimidation, and burglary—to sell undesirable real estate to unwilling prospective, Panayiotis Papadakis (1992).
New Developments
Later evolutions of the theory have edited the AIDA steps. New phases such as conviction (AIDAC) and satisfaction (AIDAS) have been added.
One significant modification of the model was its reduction to three steps (CAB):
- Cognition (Awareness or learning)
- Affect (Feeling, interest or desire)
- Behaviour (Action).
Along with these developments came a more flexible view of the order in which the steps are taken, suggesting that different arrangements of the model might prove more effective for different consumer-to-product relationships.
External links
References
- Ferrell, O.C. and Hartline, Michael (2005). Marketing Strategy. Thomson South-Western. ISBN The International Standard Book Number is a unique numeric commercial book identifier based upon the 9-digit Standard Book Numbering (SBN) code created by Gordon Foster, now Emeritus Professor of Statistics at Trinity College, Dublin, for the booksellers and stationers W.H. Smith and others in 1966 0-324-20140-0.
- Geml, Richard and Lauer, Hermann: Marketing- und Verkaufslexikon, 4. Auflage, Stuttgart 2008, ISBN 978-3-7910-2798-2
Categories: Marketing techniques | Selling techniques
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