Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is an acronym that is necessary to learn in marketing.

Moving from step to step you lose some percent of prospects. This process is shown as "AIDA Inverted Triangle" figure. To improve AIDA Inverted Triangle sometimes it's recommend to split AIDA formula into two pair of promotional steps: 1) Attention + Interest 2) Desire + Action [2]

How To

HowTo Suggestions about AIDA steps: For Classified Advertising: [3] General Suggestions: [4]

Media

Quote: "A-I-D-A. Attention, interest, decision, action." — Blake (Alec Baldwin), Glengarry Glen Ross, Panayiotis Papadakis (1992).

New Developments

Later evolutions of the theory have edited the AIDA steps. New phases such as conviction (AIDAC) and satisfaction (AIDAS) have been added.

One significant modification of the model was its reduction to three steps (CAB):

  • Cognition (Awareness or learning)
  • Affect (Feeling, interest or desire)
  • Behaviour (Action).

Along with these developments came a more flexible view of the order in which the steps are taken, suggesting that different arrangements of the model might prove more effective for different consumer-to-product relationships.

From Wikipedia under the GNU Free Documentation License
Wed Sep 8 07:41:52 2010

help! have to invent a product(any product)and give a simulation of a presentation conference for it. ideas pl
Q. I have to look profesional because im going to speak about the foure P's of marketing, market share, AIDA method, target audience, promotion campaign... etc.
Asked by David R - Sat Feb 24 13:57:36 2007 - - 1 Answers - 0 Comments

A. Make your product based on the KISS principle. keep it simple stupid!!! nothing electronic, or complicated and make sure it doesn't need assembly or must be used with another product (like a video game, you need the unit to use it) don't make anything too big or too small. Think of something that you would buy, and how much you would be willing to pay for it. Think like a buyer not a seller. I could suggest a few things, but I don't know if you actually have to make the product or just show a design of it.
Answered by SAWGIRL - Sat Feb 24 20:43:09 2007

Which are the best shoulder pads for rugby union?
Q. I'm looking to buy the best rugby union shoulder pads on the market. I live in Croatia where there is none so I must order it over the net, without trying them out. So I'm asking the experienced players which models and manufacturers are the best. Kooga, Canterbury, Aidas, Mitre, Predator, Optimum...??? The price is not an issue as I'm in years when I can't afford to save on my health. BTW I am flanker. Any help much appreciated! Really looking for a word from personal experience. Thank you.
Asked by tvrtkoglavi - Sat Aug 11 19:23:35 2007 - - 5 Answers - 0 Comments

A. Well if you must order it over the internet think Canterbury, Adidas, Mitre etc are better. Really feel you should buy them personally. What you feel good in is what you want.
Answered by Peter Pan - Sat Aug 11 21:21:42 2007

i need help with language (second one)?
Q. okay this one is verb, adverb, preposition or a conjunction 1. i read an interesting article ABOUT the great italian composer giuseppe verdi 2. born near parma the son of a grocer he STUDIED music locally but was rejected by the prestigious milan conservatory 3. HOWEVER he persevered and when he was 26 his first opera was accepted by the famous la scala opera house 4. SHORTLY afterward personal tragedy hit him hard and he nearly gave up 5/ the success OF his next opera nabucco inspired him to continue 6. verdi an italian patriot SOON became a symbol of italys struggle for unity 7. he was admired NOT only for his operas but also for his political career 8. in fact he was eventually eleced a senator in the new parliament of the united… [cont.]
Asked by AlexiaRose:] - Tue Dec 9 19:28:52 2008 - - 1 Answers - 0 Comments

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